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According to my experience, the ROAS of Google ads is better than Facebook ads but still why businesses are spending more on facebook ads rather than Google Ads?
Facebook and Google Ads offer unique benefits depending on your campaign goals and target audience. Facebook ads excel at detailed demographic targeting and brand recognition campaigns; Google Ads are great for reaching users searching for specific products or services via cost-per-click advertising. Both platforms have unique strengths that may make use of both together even more effective; ultimately, this decision should reflect your marketing objectives and budget.
I’ve seen plenty of brands stick with Facebook because the audience targeting and creative testing can feel quicker and cheaper, even if the ROAS isn’t always the star of the show. A balanced setup usually works best, and checking out something like https://antmedia.my/ helped me see how pairing paid ads with stronger organic visibility can make both channels play nicer together.
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