BFSI Marketing Automation – Things you must know

The rising banking trend in 2021 is leading towards using tech for improving customer service in banking, financial services, and insurance (BFSI). As banking is increasingly becoming mobile and online driven, the Banking Industry needs to update its technological...

Voice Strategy for Banking & Financial Services

Is your business voice search ready? A recent study shows that 51% of mobile users rely on a voice assistant for their needs. With so many users relying on voice searches the impact can also be felt in the banking and finance industry.  In the year 2020 more than ⅓ of...

Product Led Digital Strategies: Success Metrics

Have you ever used a product that guided you to its value before asking for a payment? That’s the essence of Product-Led Growth (PLG) — where users try, experience, and benefit from a product before committing. Modern Product-Led Growth (PLG) strategies go far beyond...

Why should a Startup rely on Idea Validation?

Even if you think it is a good one, any idea must be tested before it is invested in. Idea validation is an important step to take before launching any product.  Idea validation requires market research to find out how the public may respond to your offering. In a...