Being on Facebook for any business is now a necessity and not a matter of choice. It is similar to having a website address or a business card. Why do we say this you ask? Let’s look at some Facebook statistics for 2017 76% of Facebook users log in daily There are...
I have consulted hundreds of companies to plan their digital growth. While doing so, I observed that still a lot of startups/companies plan their projections wrong. Since they go with a basic calculation of Cost of Acquisition (or say a cost of conversion) and try to...
