Facebook Edge Rank Algorithm for Marketers – Part III

Why is Edge Value or Edge Rank so important? A good Facebook edgerank means that your FB post or update will be visible to the largest audience possible. This single factor can make all the difference between an uninspiring and an awe inspiring social media campaign....

Facebook EdgeRank Algorithm for Marketers – Part II

In the previous post, we saw EdgeRank helps Facebook highlight the most relevant updates from your friends and contacts in your Newsfeed. Moving ahead, we look at how Affinity, Weight and Time Decay combine together to provide the most relevant updates in the...