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It is a process of optimizing websites to search engines for getting better results in SERp pages to get business in the form of sales/leads/traffic.
There are two types of seo:
1.On page seo
2.Off page seoSEO stands for search engine optimization where you can optimize your site through on-page and off-page activity. In SEO, you need follow google algorithms.
Search engine optimization means optimizing keywords for better ranking in search engine result page. Moreover, seo plays lead role to get organic traffics for the websites.
It has divided into two,On page optimization – optimizing activities inside of the website
Off page optimization – optimizing activities outside of the website
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