The job of a social media marketing manager entails planning and executing marketing initiatives on social media networks (such as: Facebook, Twitter, LinkedIn, Instagram, TikTok and Snapchat). Typical responsibilities include:
1. Interacting with customers and responding to their inquiries are typical responsibilities.
2. Creating new social media campaigns and strategies.
3.Manage a budget for social media post promotion and pay-per-click (PPC) advertising.
4. Data collection and analysis of social media campaign performance.
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