Both the services are essential but the choice to choose one or both depends on the type of business or products, SEO on one hand is a long term strategy which focuses on building organic visibility & ranking of the website on SERP’s. Whereas PPC helps in generating quick traffic and conversions. A good SEO company will evaluate budget, competition and goals so that it can recommend the right choice for your business. To know more on digital marketing companies follow the link. https://www.algosaga.com/