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    • January 30, 2019 at 12:32 PM #14559
      cashitg
      Participant

      What is the standard conversion rate across different industries?

    • August 28, 2023 at 6:00 PM #56879
      Bunkerintegrated
      Participant

      Facebook conversion rates vary widely by industry. Targeting, ad quality, and audience all play a part in this. E-commerce may see 2-4% on average, compared to 10-20% for services like finance or healthcare. Numerous factors affect actual rates.

    • December 28, 2023 at 2:22 PM #57395
      bessieexum
      Participant

      2023 saw Facebook advertising conversion rates differ by industry. Health and Beauty businesses experienced higher conversion rates from retargeting campaigns than home and garden ads; home and garden ads typically performed better as prospecting ads; the average conversion rate across all industries on Facebook was approximately 9.21% with fitness, education, job training industries experiencing highest rates whereas financial advertisers often experience greater costs per click while apparel, travel and retail industries experienced lesser costs per click costs.

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