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Facebook conversion rates vary widely by industry. Targeting, ad quality, and audience all play a part in this. E-commerce may see 2-4% on average, compared to 10-20% for services like finance or healthcare. Numerous factors affect actual rates.
2023 saw Facebook advertising conversion rates differ by industry. Health and Beauty businesses experienced higher conversion rates from retargeting campaigns than home and garden ads; home and garden ads typically performed better as prospecting ads; the average conversion rate across all industries on Facebook was approximately 9.21% with fitness, education, job training industries experiencing highest rates whereas financial advertisers often experience greater costs per click while apparel, travel and retail industries experienced lesser costs per click costs.
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