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Hey everyone,
We’re working on optimizing our eCommerce site and ran into the issue of handling paginated category pages. Since Google officially deprecated support for rel=”next” itrel=”prev”, I’m wondering what the current best practices are.
We want to ensure both crawlability and SEO value while maintaining a good user experience. Should we canonicalize to page 1? Use self-referencing canonicals? Or focus on JavaScript-based infinite scroll with a fallback?
Since Google dropped support for rel=”next” and rel=”prev”, the best way to handle paginated category pages is by using self-referencing canonicals. This helps Google see each page as its own, so products on pages 2 and beyond can still get indexed. If you canonical everything to page 1, those deeper products might not show up in search at all.
Also, if you’re using infinite scroll for a smoother user experience, make sure there’s a crawlable fallback (like /category?page=2). This way, Google can still find and index all your content, even if it’s not visible right away.
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