It’s important to take a strategic approach to achieving an optimal balance between organic and paid views on TikTok. Paid views can give your content initial attention and increase visibility, but without organic interaction, such as likes, comments, and subscriptions, these views may not lead to long-term growth. Invest in paid views first to build a base of viewers, and then focus on creating quality content that will drive organic growth. It’s also important to actively engage with your audience to keep them interested and engaged.