How SSL Boost SEO?

You want your SEO position to go higher! Then it’s here; a brand new Google ranking factor. In the year 2014 Google announced that HTTPS websites are rated higher in the Google searches then the typical HTTP websites. HTTP is a risky website which dangers data breach out of third parties. HTTPS is very similar to HTTP, but with the additional layer of safety ; equipped with the SSL – Secure Sockets Layer, to track and move data securely between the web server and the browser. SSL encrypts information being transferred between two parties, provides authentication for customers, and ensures that data are not corrupted or changed during transmission process. Hence your sensitive info such as credit card information, usernames, passwords etc is secured when you are using it.
How do SEO benefits of HTTPS?
Increase Ranking: Google will always favor HTTPS over HTTP for sites with same technical specifications and content significance.
Feel Secured: Lately the Chrome Browser shows a warning message for securing when it locates a website without HTTPS. This would ensure customer’s trusts on a site be it while utilizing a simple WordPress website or a big ecommerce portal site. The secured information will be preserved when traffic passes to an HTTPS website.
AMP – Accelerated Mobile Pages: To make it simpler Google prefers AMP since users aren’t limited to desktop users, we’ve got tab, mobile users etc.. Google prefers sites to be outfitted using HTTPS, to really have a very best organic mobile ranking.
Faster Browsing encounter: HTTPS is the backbone of HTTP/2; that dramatically increases the speed of your website load time. Hence, SSL enriches the site speeds and so the ranking.
HTTPS isn’t simply great for security but also for referrer data, page loading rate along with other SEO strategies. Futuristically to cope up with Google’s algorithms it is always recommended to have HTTPS.
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