How Effective Is Influencer Marketing in Today’s Digital Landscape?

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    tapilo
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    Hi everyone,

    I’ve been diving into different digital marketing strategies and keep coming across influencer campaigns as a major trend. I’m especially interested in how social influencer marketing performs in terms of brand awareness, engagement, and actual conversions. Are micro-influencers more effective than big-name influencers when it comes to ROI?

    Also, how do you measure the success of a campaign beyond likes and shares? I’d love to hear from those with real experience—what platforms work best, and what should I be cautious about when working with influencers? Any advice would be greatly appreciated.

    Thanks in advance!

    • This topic was modified 8 hours, 16 minutes ago by tapilo.
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