One free online reputation management tool you can consider is Google Alerts. While it may not be a comprehensive reputation management tool, it allows you to monitor mentions of your name or your business across the web, including news articles, blog posts, and more. You can set up alerts for specific keywords or phrases and receive email notifications whenever new mentions appear online. This can help you stay informed about what’s being said about you or your business online, allowing you to respond promptly to any positive or negative mentions.