Facebook ads campaign

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  • August 14, 2017 at 4:24 pm #9563
    John
    Participant

    What is the difference between the advertising structure of Google and Facebook ads campaign?

    August 16, 2017 at 4:59 pm #9594
    Rajesh S
    Participant

    Primarily both are same. Campaign is top most hierarchy followed by adgroups/adsets. Facebook call it adsets whereas google calls it adgroup.
    Facebook allows you to target at adgroup level, whereas adwords only allows you to set budgets/targeting at campaign level.

    September 7, 2022 at 5:52 pm #33609
    kaaya149
    Participant

    Thanks for sharing this useful information.

    May 16, 2025 at 3:45 am #246247
    smx666
    Participant

    Oh, I really like your recommendation.

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