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    • August 14, 2017 at 4:24 PM #9563
      John
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      What is the difference between the advertising structure of Google and Facebook ads campaign?

    • August 16, 2017 at 4:59 PM #9594
      Rajesh S
      Participant

      Primarily both are same. Campaign is top most hierarchy followed by adgroups/adsets. Facebook call it adsets whereas google calls it adgroup.
      Facebook allows you to target at adgroup level, whereas adwords only allows you to set budgets/targeting at campaign level.

    • September 7, 2022 at 5:52 PM #33609
      kaaya149
      Participant

      Thanks for sharing this useful information.

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