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In 2024, Google’s focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) has become central to SEO strategies, with search engines prioritizing content from credible, experienced sources. AI-powered content is on the rise, but quality and originality are more crucial than ever. Also, the integration of natural language processing (NLP) helps search engines better interpret user intent, giving an edge to well-optimized, relevant content. Embracing these trends can help sites build authority and visibility in increasingly competitive search landscapes.
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