Yes why not!
E-commerce is the need of tomorrow as we can see the current situation like COVID19 pandemic no one wants to go outside and in western countries e-commerce business are on top for delivering the best service to needy people at there door.
Here is the list of E-commerce seo strategies:
1. Unique & Engaging Product Descriptions
2. Structured Data for Enhanced Search Results and Improved CTR
3. Mobile Optimization
4. Increase Site Speed and Decrease Page Load Times
5. Internal Linking Relevant Products, Categories, and Resources