Real Estate is an ever growing segment and it all works on trust and word of mouth. We have been working with lot of small and big real estate companies across the globe. Social Media for Real Estate is very apt as it enables awesome targeting and one-to-one networking. For example: If one wants to promote properties specifically in Greater Toronto Area, in Toronto; we can define the specific cities and locations for targeting too.
Real estate segment is mostly a mix of B2B and B2C.
Social Medeia Channels Proposed:
- Google+
- Quora
- Email Marketing
- and more based on the customer demography and objectives.
Social Media Strategy for Real Estate
As mentioned above, it is mostly a mix of B2B and B2C. The success of Real Estate projects depends on networking with right people and penetration to target market. LinkedIn on one hand can be effectively used to connect with the influencers from specific areas. Linked Groups can be used to cross promote the various listings.
We have also done some reward based programs to capture the leads (email ID’s), we can use this for email marketing campaigns. We have found good conversions from newsletter campaigns. It basically works to nurture the leads.
If the objective of campaign is personal branding as real estate expert, we recommend conducting Google Hangouts. its free and effective. The videos can be recorded on youtube channel and it will further help in SEO
Content Strategy:
Real estate works a lot on word of mouth and hence its essential to have brand recall. We can come up with lot of creatives content ideas like:
1. Celebrity Houses
2. Real Estate Tips
3. Home Buying Tips
4. Home Loans and Mortgage Traps
5. Amazing Houses
6. Real Estate news
7. Promotional posts about properties
8. Real Estate fun
Such content builds user engagement which in terms builds brand recall.
Wanna Hire Us !
As we are working with a number of agencies and companies who have outsourced their client’s social media projects to us; we very well understand your social media outsourcing requirements. We do also understand that there might be a lot of concerns and questions about how can the social media marketing be effectively outsourced? Connect with our experts by filling the below form and know more about the process, approach, execution and costing. We would love to assist you.
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