Food if cooked well is easy to digest and served well increases the hunger. Same applies to your website; if it is SEO optimised its easy for search engine to interpret and if made responsive increase the user response to it.
For any business which could sense the users’ ‘SEARCH BEHAVIOUR’ as a part of the client acquisition journey; it is must for them to go for Search Engine Optimization Services. SEO requires focus, consistent efforts and some patience to reap the benefits of efforts.
Search Engine Optimisation often called as SEO is a gradual process to make your site friendly from Search Engines’ perspective and to increase its ranking in search results for relevant keywords.
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Approach to Successful
Search Engine Optimization Strategy
There is no set pattern for SEO activities for all business. Winning SEO Strategy is driven by below 3 steps:
We put a lot of emphasis to get detailed briefing from client. As it is the foundation of our plan towards a winning SEO strategy. We try to get to the core of your business and understand your sales channel, user behaviour, the factors which influence buying decision and much more.
Website without On-Page optimization is like a full page ad with a poor copy & visuals. With businesses’ moving towards ‘Digital-first’ strategy, On-page optimization is a critical element. Search engines take many factors into consideration like right tags, responsiveness, load times and much more. An expert can guide you to follow best practices.
Off-page optimization helps in boosting the search results and traffic. Optimized backlinks, Social Signals, Local Citation, Content syndication are a few of the activities. Link-building is one of the key factors among 200 other such factors which Google takes it into consideration while deciding your rank against competitors.
Search Engine Optimisation Activities
There are many activities which are part of our SEO Services, a few are listed as below:
The Search Engine Optimization activities in a group will provide enormous results for the brand. Without one or another missing from the cumulative efforts will lack the performance of the SEO and may affect the overall ranking and other results.
While providing the affordable search engine optimization services, we take utmost care of the following activities for our clients’ brands. These activities come by default as our SEO services.
Extensive Keyword Research
Identifying brand, products and services relevant keywords is the most important step of the starting SEO optimization of the website. Keyword selection defines the entire direction of the SEO campaign. Selection of keywords & priority should be set strategically based upon business drivers, competing for environment, scalability etc. Our SEO experts are equipped with the necessary knowledge, skills and tools to search highly relevant keywords for our clients.
Website SEO Audit
This goes by default. Unlike any other SEO companies in India, we strictly measure the websites we get from clients before directly jumping into the optimization process. We might be the only SEO company in Pune providing a free SEO audit to our clients. To maintain a smooth flow in our efforts, we audit the websites even after a certain period of our works.
Page Titles Formatting
Page Titles impact the CTR to a larger extent. If the Page Titles are NOT done right, Google may auto-write it, which may not exactly align your strategic thought process. Hence we provide special attention while formatting our clients’ current page titles or while creating a whole new website and directly injecting SEO services into it. The weight of search engine friendly and unique titles are one of the most important factors of on-page SEO to drive more business for you.
Meta Descriptions Updates
Meta Description is the first draft of content users see in SERPs, based upon which they decide the quality of blog & value they will get from it. Custom and well-written meta description for every page makes a difference in the on-page optimization process.
URLs restructuring
Creating SEO friendly URLs becomes a very basic yet necessary element of our SEO optimization processes. With our online SEO services, your website will be damage-proof and SEO friendly in the first month.
Reputation Management
Internet is a two-edged sword; at one end, it gives benefits of spreading goodwill, at the same time, it also may spread negativity. If search engines keep populating negative good results in SERPs, it becomes essential to push them down. With our ORM campaigns, your brand becomes a live human talking actively with your consumers, subscribers and prospects. We leave a good impression of your online presence with an extensive process which includes social networking, reviews and blogging etc.
Webmaster Setup & Analysis
Tracking and analyzing the progress at every step is as important as doing the actual work of what SEO defines. We analyze your business by setting up the webmaster and analytics tools from Google and other popular giants in the industry.
Overall Content Strategy
Strategically designed content is the fuel of everyday SEO progress for our brands. Content plays an essential role in boosting the website presence on the internet. Being a creative SEO company in Pune, we reserve special talent for this task. Our content strategy is driven by a well-laid framework which takes into account strategic orientation, business objectives to be achieved, keyword strategy formulated etc.
Back Linking
Creating natural backlinks for SEO is a speciality of our LinkBuilding experts at SocialChamps. We hate spammy stuff hence, we provide the necessary time to get precious editorial backlinks which makes us one of the rarest and best SEO company in India.
Sitemap
We enjoy the presence of spiders, crawlers, and bots from search engines on our clients’ websites. We create a robust sitemap for the websites which communicates seamlessly with the crawlers. Sitemap in a friendly element for both users and search engines helping them navigate the website easily.
Articles Submission
Creates a major weight in our off-page activities; articles submissions done by our SEO experts create a considerable amount of traffic on the websites. Again, quality content becomes a major thing here and we take care of it.
Redirections & 404 Error Issues
To avoid errors and mistakes, we cover the issues happening with the website. If the current page is not available due to some unknown error, we make the visitor visit the newly created page and much more involved in the process of a great performing website.
Looking to amplify your brand presence?
If you are looking to multifold your revenue; you can reach to us with confidence. We carry a strong expertise of over 6 years and 400 brands globally. We carry a team in-house to cater all your needs.
And there are no charges for first round of consultation :).
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