Search Engine
Marketing (SEM)
Our Search Engine Marketing services (SEM) are core data-driven approach focused towards increasing return on investment. Our expertise of understanding customers digital behavior, buying pattern, influencing factors coupled with strong technical expertise gives us the confidence to meet your expectations
We ensure that we put your brand in front of its target audience. With the advancement of digital there is a strong shift in brands spends from traditional medias to digital media. Reason being precise targeting and measurability. At SocialChamps, our precise focus, strong team and keen attention ensures a winning strategy super tailored as per your brands requirements. We understand the nuances of how your brands audience is gonna behave on digital. Right from selection of keywords, defining placements to apt advertising copy & visuals; we just get you the best of out it. We are official Google Partners too. ?
Search Engine Marketing often called Pay Per Click Advertising has been emerged as flagship channel for generating new revenue and repeat purchases.
We ensure that we put your brand in front of its target audience. With the advancement of digital there is a strong shift in brands spends from traditional medias to digital media. Reason being precise targeting and measurability. At SocialChamps, our precise focus, strong team and keen attention ensures a winning strategy super tailored as per your brands requirements. We understand the nuances of how your brands audience is gonna behave on digital. Right from selection of keywords, defining placements to apt advertising copy & visuals; we just get you the best of out it. We are official Google Partners too. ?
Search Engine Marketing often called Pay Per Click Advertising has been emerged as flagship channel for generating new revenue and repeat purchases.
Our Approach to Successful
Search Engine Marketing Strategy
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Defining Objectives -
Stretagy & KPIs -
Execution & Reporting -
Before defining any strategy, we get to the core to first understand your sales objectives, targets, inventory etc. Our brainstorming sessions focuses on getting precise detailing in terms of target geographies, audience persona, decision influencing factors etc.
We go to the granular detailing to understand your focus priorities, expected sales, overall sales channel, previous results and so on. Followed by keyword research & competiton analysis; we then formulate the winning SEM strategy with defined KPI’s to measure the success.
Once we get the strategy & budget approved; our SEM team gets in action. We give you quick weekly reporting to keep you updated about the results and overall success. Pre-defined KPI’s ensure that we (you and us) understand what has to be achieved and then there are no expectations mismatch.
Activities part of
Search Engine Marketing
There are multiple activities which are part of our Search Engine Marketing services. Here are a few listed for your reference:
Extensive Keyword Research
Campaign and Adwords Structure
Google Search & Display Advertising
Mobile App Donwload Campaigns
Weekly & Monthly Reporting
Advertising Copy Writing & Optimization
Constant Monitoring & Conversion Rate Optimization
Social Media Advertising
Bing & Yahoo Advertising
Remarketing & Retargeting
Advertising Banners & Videos Creation
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With an increasing demand for likes, sales, inquiries and footfalls, businesses are seen inclined towards paid advertisements. The results of any paid campaign will be completing your needs and goals making it a perfect companion for your social media marketing. Search engine marketing involves paid search activities but without a strategy, it could be another failed effort to get clicks and wasting money in return. To make your brand get more clicks and inquiries, we at SocialChamps always follow a robust strategy. But what does it take to make us a strong and proven search engine marketing agency? Here’s a plan we execute for us while providing robust SEM services:
Extensive Keyword Research
Selecting the right keywords and implementing them in creative content to attract your buyers and visitors is the main aim for us in our search engine marketing campaigns. These keywords will help your users find your ad in the right search terms.
Detailed Audit of Previous Campaigns
While you have worked on ad campaigns before, we will analyze previous ads and develop a fresh, effective search engine marketing strategy. We don’t critique the efforts of past search engine marketing companies but the goal is to provide better results for your brand. Explore our Advertising Campaigns Audit to understand how we improve campaign performance.
Campaign and Ads Structures
Whether it’s a brand campaign or a generic one, our ads experts will curate the best keywords for your campaign. The ads structure is properly designed and maintained throughout the entire Search Engine Marketing campaign for your brand.
Social Media Advertising
Investing money in the right social media adverts will definitely provide you with something in return. But how do you know its impact on your business? Try our social media advertising which gives you a strategy that focuses especially on your brand and campaign.
Google Search & Display Advertising
Google itself gives an opportunity to set display ads for brands and businesses. With effective ROI results from the search engine directly, Google Search & Display Ads are one of the most lucrative search engine marketing campaigns these days.
Bing & Yahoo Advertising
Many times, ignored, Bing & Yahoo ads are powerful medium than we think. Renamed as Microsoft Advertising, Bing Ads are popular in some regions and selected as the primary PPC advertising options. We have a separate team of Bing & Yahoo advertisers at SocialChamps making us the complete search engine marketing company in Pune.
Mobile App Download Campaigns
Got an interesting app that solves problems, gives ease to consumers or an e-commerce app, we get you maximum downloads in minimum times. Our app download search engine marketing strategy will help you get authentic downloads for your app on Playstore and Appstore.
Remarketing & Retargeting
Want to re-engage your customers in your brand? Our remarketing and retargeting campaigns will make your customers come again and buy your products again from you. Make an impact on your customers by providing better quality goods and services.
Advertising Copy Writing & Optimization
A copy is the soul of any advertising campaign; it’s the text your customers read at first glance when they see your advertisement. With the rise of competition, your advertisement copies should stand out and make an impact quickly. Our team of copywriters will define a campaign strategy for your brand and develop quirky, serious or funny copies for your advertising campaigns.
Advertising Banners & Videos Creation
Nothing goes without visuals. Graphic illustrators and videographers at SocialChamps will develop highly creative and thought provoking campaigns for your brand when we are working your advertising/search engine marketing campaign.
Constant Monitoring & Conversion Rate Optimization
Our advertising experts take follow-ups of your ad campaigns after they go live with a particular ad. No campaign is stranded just like that. Our search engine marketing strategy includes constant measuring of the success and tracking of conversion rate optimization.
Weekly & Monthly Reporting
With sophisticated results of your campaign through systematic reporting style will give you insights on your brand’s performance. Get deep insights into your ad campaigns and determine whether to go further with the results or alter the strategy.
Frequently Asked Questions
Below are common questions from our clients. If you don’t find your answers here, please reach out to us.
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What makes SocialChamps a reliable SEM agency?
With 14 years of paid media experience, SocialChamps has managed high-performance campaigns across industries. Our data-driven strategies are aligned with business goals and deliver measurable results.
Do you specialize in SEM for any particular industries or business types?
Yes, we’ve successfully managed SEM campaigns across industries like e-commerce, real estate, healthcare, and B2B services. We adapt our strategies to suit industry-specific search behaviors and audience expectations. This ensures your ads connect with the right customers every time.
Is SEM suitable for small and medium-sized businesses?
Absolutely — SEM is highly scalable and works well for businesses of all sizes. You can control your budget and target audience precisely, making it ideal for SMBs aiming for quick visibility and leads. We help you optimize every rupee spent for maximum impact.
Will I have control over ad budgets and campaign goals?
Yes, you’ll have complete control over your ad budgets and campaign objectives. We recommend strategies based on your goals, but you decide the budget and scale. We will keep you updated so you can adjust as needed.
Do you handle ad copywriting, keyword selection, and A/B testing?
Yes, we manage the complete setup, including ad copywriting, keyword research, and A/B testing for better performance. Our team ensures your ads are optimized for engagement and conversions. We continuously refine campaigns based on real-time insights.
Can you manage Shopping Ads, App Install campaigns, or lead generation ads?
Yes, we handle a variety of SEM formats including Shopping Ads, App Install campaigns, and lead generation ads. We choose the best campaign types based on your goals and target audience. This helps you reach potential customers across multiple stages of their journey.
What metrics do you track in SEM campaigns – CPC, CTR, ROAS, etc.?
We track key metrics like cost-per-click (CPC), click-through rate (CTR), return on ad spend (ROAS), and conversion rates. These insights help us measure performance and optimize campaigns for better results. You’ll get clear reports highlighting what’s working and where we can improve.
How do you ensure paid campaign success?
We focus on data-driven targeting, compelling ad creatives, and continuous optimization. By closely monitoring performance and making smart adjustments, we maximize your ROI. Our approach balances immediate results with long-term growth.
What are your SEM packages and pricing models?
Our SEM pricing depends on factors like ad spend, campaign complexity, and service scope. We offer flexible packages to suit different business sizes and goals. Get in touch for a customized proposal that aligns with your objectives.
How often will I receive performance reports?
We provide regular performance updates based on your preference — weekly, bi-weekly, or monthly. Our reports are clear and actionable, giving you full visibility into campaign progress. We also discuss optimizations and next steps in every review.