How to Outsource Social media
In business, today the use of social media is necessary. Businesses that do not use it effectively miss-out on more than half of their potential customers.
Lack of time and other business commitments make businesses outsource their social media activities to professionals. Hence, when a business decides to outsource social media activities to social media agencies/professionals, they need to understand how to outsource.
Why outsource social media activities?
There can be many reasons which lead to outsourcing of social media activities. Such as:
- Save time to focus on other areas of business
- Professional/Expertise help in social media thus ensuring popularity and an increase in customer base of the business on social media within a short time.
If done correctly, outsourcing social media activities can do wonders. You need to consider many things before you decide the right social media manager for your social media.
Points to considered while deciding the social media outsourcing agency?
When you consider a social media outsourcing agency, you should ask some questions like:
1.What do you know about my business and my industry?
An organization can plan an efficient social media campaign for you only if it understands your business, your limitations and your industry.
2.What return will I get by making this investment?
A good social media agency will promise more popularity, customer base and thus more sales for your business.
3.How can this benefit in the long term?
An ethical social media agency will certainly try to impress you and would be eager to establish a long-term mutually beneficial business relationship with you.
What type of companies need social media outsourcing?
According to Blake Cahill, president of Banyan Branch, a boutique social media agency based in Seattle, there are three types of companies who want to get into social media.
1.Out there and afraid:
This type of company has entered the social arena without a plan, strategy or goals. They are worried that once they start using social media, they would have to connect to it and update their social media pages regularly. According to Cahill:
“They feel exposed and paranoid! Because once you’re out there you have to stay out there.”
2.Out there randomly:
This type of company has launched the platforms and checked the box. According to Cahill:
“Yeah, we have the Twitter handle and the Facebook page. But they’re not very strategic in how they have created the investment and tied it back to their existing marketing goals.”
3.Out there and owning the space:
These companies were out there early either directly or partnered well with agencies and are running circles around everyone else. According to Cahill:
“They are much further along from an adoption perspective. They have an understanding of why they’re out there, and they’re maniacally focused on what they are getting from their investments in these online communities.”
How social media outsourcing starts and proceeds?
The process of outsourcing starts with a business choosing a social media agency.
1.Choosing a social media agency:
After a business is convinced of the expertise of social media agency, it hires its services. The experts are ready to handle the social media activities and track its performance.
2.Social media measurement metrics:
A business may not have time to understand and check social media metrics but experts whom they outsource their social media can study, understand and explain it to businesses so that businesses know how much successful their social media campaign is. You can easily see the likes, comments, engagement, shares, re-tweets etc.
3.A good social media campaign can be a case study:
This is a win-win situation for all stakeholders. A social media campaign that is highly successful can have a case study written over it which would generate publicity for business as well as social media agency.
How are you planning to outsource your social media? Post comments and tell us.
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