Digital Marketing For Education Brands
Over a decade of experience spread across 1200+ brands
The education Industry has been largely influenced with the advent of digital. Students are now doing their research online while choosing the institute. Be it website presence, reviews of your institute, reputation on Forums, aggregator platforms like Shiksha or MingleBox, Social Media presence; all such influence the admission decision of students. We work with you at every step to understand and ensure your strategy is fused with the new media and technology platforms to create an excellent user experience and generate leads.
Are You Facing These Challenges Too
Declining Enrollment Rates
Many educational institutions are experiencing declining enrollment rates due to the advent of new age learning platforms, increased competition and relatively poor digital presence. Hence you need an agency who can help in elevating your strategic presence.
High Dependency on Channel partners
Many educational institutes have higher dependencies on Online Travel Agents. This dependency not only causes poor geo-distribution and less competitive candidates. Moreover, fluctuation in the contribution of channel partners causes further struggle towards batch admissions.
Poor Online Reputation Management
In digital era, students do their due diligence on the internet while searching for the best places to study, which makes Online Reputation Management crucial. Active monitoring of social mentions, comments on forums/social media posts and GMB reviews are critically important.
High Marketing Costs with Low ROI
With the increasing competition to secure top advertising spots on the internet, the lead costs has soared a lot. Lack of expertise on digital tactics, Gaps in alignment of sales & marketing team makes it further worse.
Inadequate Use of Social Proof
Social Proof works a lot in the education segment. Decision-making factors are largely influenced by User Generated Content (UGC), students who are acting as brand advocates and positive forum presence.
Brands we have worked with.
How we make it Happen.
Strategic Approach towards Go-To-Market
We need to hit the right student segments with well-defined value propositions. A pre-defined customer journey helps ensure that the brand has created its presence at every needed touch point and positively influences the students’ admission decision.
Enriching the customer journey experience
We work towards offering a uniform experience across every touch point including Website, Social Media, Advertisements, Messengers, Education Aggregator Sites, SMS & more. We enrich the user experience with responsive web-layouts, retina ready visuals, UGC Content to influence etc.
Digital Infrastructure
Be it a Responsive CMS website or a full fledged booking engine integration; we provide the needed technical support to make sure your education institutes’ website is up & running with best experience. We also provide the technology support for CRM implementation, Whatsapp Chat Bots, email marketing automation etc.
Digital Media Buying & Planning
Work with seasoned media planners who have the needed domain expertise to guide on every step of media planning. Based on your batch admission targets; we plan your media portfolio. Spends are done by mapping the users’ digital journey and understanding the various touch points. We have a team of certified professionals and we are also an official ‘Google Partner’ & ‘Meta Partner’ agency.
Marketing Automation & User Nurturing
With the increasing multichannel user interaction, it is very important to keep your brand interaction at every touch point. Be it email sequence to create awareness and build trust via email sequencing or building chat bots for live support; we do it all to ensure that no stones are unturned. We ensure at every step that your products reaches to right audience, they are nurtured, and loyalty & brand recall is being taken care of.
Affiliates Management – Revenue Boosters
Planning & managing affiliates can get you quick return. We do work with a lot of affiliate networks. We ensure that your budgets are invested at right places.
Read More...
With ruthless competition, the education sector is now struggling to get the best students, isn’t it?
The Digital Enrollment rate has increased since the evolution of the Internet, and it’s becoming harder for educational institutes to handle the enrollment, inquiries and admissions. Choosing the right candidate for the course has become difficult as the number of irrelevant applications is also increasing. A restricted approach in marketing, time taking process of analysis, the costlier marketing activities and improper tracking have made it nearly impossible to fulfil the classes and courses.
There’s no doubt that digital marketing in the education industry is an essential part of today’s education world due to the shift of internet technology and online availability of media. The world is facing the digital revolution and there’s no going back.
Emails
These are just the understandable terms for common users; we give you a brief of the technical as well as a creative digital marketing strategy for educational institutes…
Mobile application
Technical SEO
Link Building
Re-targeting campaigns
Strategical Ad placement
On-Page SEO
Conversion oriented content
Traffic oriented content
Social sharing oriented content
Stakeholder networking
Effective pitch writing
Media attention
Identifying your podium
Going Live
Always active Chatbots
Well, let’s start with Mobile Optimization. How about we spread your brand image to the devices and platforms where your audiences virtually live? Mobile devices, tablets and wearable, as well as smart devices, are the things which students are stuck nowadays. Smartly placing the ads and giving them the results when they search on mobile devices will help you a lot. We get your educational website optimized for these devices and drive advertising campaigns smoothly.
Why Partner
with Us ?
We understand the transformative power of education and the need to create meaningful connections with students, parents, and educators in a competitive and digital-first world. Our tailored marketing strategies empower educational institutions to enhance their reach, reputation, and enrollment rates.
- Education-Focused Expertise: Deep understanding of the unique challenges faced by schools, colleges, and edtech platforms.
- Proven Strategies for Student Engagement: Campaigns that connect with students and parents at every stage of the decision-making journey.
- Brand Trust & Reputation Building: Enhancing credibility through storytelling, testimonials, and effective communication.
- Analytics-Driven Growth: Data-backed insights to optimize lead generation and maximize enrollment rates.
- Personalized Approach: Tailored solutions to highlight your institution’s strengths and values.
- Dedicated Collaboration: A committed team that aligns with your vision to ensure impactful results
Partnering with us means collaborating with a team that understands the unique challenges and opportunities in the Education sector. We are committed to delivering innovative digital solutions that drive student engagement, elevate your institution’s profile, and achieve your enrollment goals.
Frequently Asked Questions
Below are common questions from our clients. If you don’t find your answers here, please reach out to us.
What is the SocialChamps approach to digital marketing for education?
We create customized strategies that align with your admission goals, academic programs, and target audience. Our approach blends SEO, paid ads, content, and social media to build brand credibility and drive inquiries. We focus on measurable results—student interest, engagement, and enrollment.
How does SEO improve visibility and student enrollment for educational institutions?
SEO helps schools, colleges, and edtech platforms rank higher on Google, making it easier for prospective students to find them. We optimize for local searches, high-intent keywords, and structured content to improve organic traffic and inquiries.
Does SocialChamps offer customized marketing solutions for schools, universities, and EdTech platforms?
Yes! We offer customized marketing solutions for schools, universities, training institutes, and edtech startups. Our strategies focus on lead generation, student engagement, and brand positioning to drive enrollments.
How much does digital marketing cost for schools, colleges, or ed-tech companies?
Costs vary based on campaign scope, advertising budget, and marketing objectives. SocialChamps offers customized pricing plans to ensure maximum ROI while staying within your budget.
Why it’s important to hire an education marketing agency?
A specialized agency understands student behavior, academic calendars, and admission cycles. We help you avoid wasted ad spend and build authority in a competitive market. It’s the smartest way to get consistent inquiries and brand visibility.
Can SocialChamps collaborate with my admissions team for student inquiry follow-ups and performance reporting?
Yes, SocialChamps works closely with your admissions team to ensure seamless lead nurturing, follow-ups, and student engagement. We provide regular performance reports on inquiries, enrollments, and campaign effectiveness, helping you optimize your marketing strategy for better results.
Will I need to approve each ad campaign, or can SocialChamps manage it independently?
We offer both options—you can approve campaigns before launch, or we can manage everything end-to-end while keeping you updated on performance. Our goal is to ensure seamless execution and optimized results.
What is voice search optimization, and why is it important for education marketing?
Voice search optimization helps you appear in queries like “best CBSE school near me” or “top MBA college in Mumbai.” We craft content and FAQs using natural, question-based language for smart devices. It’s essential for reaching students and parents searching hands-free.