Social Media : Is this ATL, BTL or TTL

Last weekend I was discussing with a potential clientele (India’s leading sports nutrition product company), they asked me if Social Media is an ATL activity or a BTL activity. It’s an interesting subject as Social Media can be considered as ATL or BTL...

A GUIDE TOWARDS INSTAGRAM ADVERTISING!

India: Instagram ads are finally here and live for all the advertisers. Facebook Ads are the best at its online advertising. You can reach up to 1.5 billion people and target the audience you’re looking for and increase your online branding and conversions. Recently...

A Digital Marketing Agency

There’s no denying that the world is rapidly shifting from analog to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work – and companies that have not yet recognized this in their...

Facebook New Update-See First

I am a normal Facebook user who spends 2 hours of average daily time on this world’s favorite social network. With regular use, I slowly became friends with 500 plus people and liked more than 100 pages over the years. Just like me, we all got lots of friends and page...

New Facebook Ads Manager 2015: A Perfect Guide

Good news to every advertiser! Facebook recently announced significant updates to the Facebook Ads Manager. This was an unusual surprise altogether to the marketers and advertisers. These updates are aimed at enabling advertisers to buy, optimize and manage their...