Content Marketing – ROI or Creativity?

Content marketing today has left the safe world of ‘proof of concepts’ without the budget to be a widely adopted marketing practice. Consequently, as content marketing becomes more pervasive across the customer-centric organization, the conversation has...

How to leverage Snapchat for Indian Brands?

With leading social platforms like Facebook, Twitter, Instagram, LinkedIn and Pinterest in place, it might seem inappropriate for any brand to enter into any other social platform for their campaigns and audience reach. However, Snapchat is putting its advertising...

Context Marketing

In today’s world, real time is the only time that counts. Customers today want the right information at the right time. So how do we meet the demands of today’s customers? Here comes the concept of context marketing. What is Context Marketing? Content marketing on one...