In business, preparation is the first half of getting the job done. Automation is key to having a successful campaign, be it for lead generation, lead nurturing, or getting people to make an action that benefits your business. Many businesses try marketing automation,...
It’s better to do something right the first time, than repeat what you’ve done again and again to get better results only later. Sometimes you’ve done everything relevant to get your digital strategy off the ground. You’ve created the content, automated the campaign,...
Going digital is the obvious choice for healthcare brands wishing to reach their target audience. Our research shows that 80% of people do a search for their symptoms before getting in touch with a healthcare practitioner. Be it for doctors, hospitals, healthcare...
In an era when people can talk to artificial intelligence, what can be more important than getting your business ‘voice search ready’ to match with customers online? It’s important to note that the results from voice searches are different from typed searches on...
It’s astounding to imagine that the mobile penetration for children in developing countries is up to 76%. Mobile phones are no longer child’s play, with children in their teens making a minimum of 4 calls on average a day. Children in Asia with mobile phones have more...
