About the Brand
Taste Of Malwa, A traditional sweet shop in Indore, Madhya Pradesh, specializing in sweets and namkeen, aiming to increase store footfalls through Facebook promotions.
Client’s Goal – Drive footfalls within a 4 km radius of the store.
Objective
As a solution provider, SocialChamps guided the client to adopt a more comprehensive growth strategy focusing on profitable revenue growth, new client acquisition, repeat business from existing customers, and lean operations.
Category :
SocialChamps/D2C
Challenges
Driving Footfalls and Online Orders: Balancing efforts to increase in-store visits and online orders. Implementing strategies to convert digital traffic into sales.
Expanding Reach Beyond Local Markets: Attracting customers outside the immediate geographical area.
Increasing online presence to tap into regional and national markets
Journey with SocialChamps
- Launched an eCommerce pilot with Gajak via a single-page website.
- Ran targeted Facebook and Instagram campaigns for North Indian audiences nationwide.
- Implemented a robust SEO strategy to enhance visibility for sweets and namkeen keywords.
- Developed a content strategy featuring product stories, festive specials, and cultural connections to engage audiences.
- Utilized WhatsApp for customer engagement and repeat sales.
- Expanded strategy to include diverse product offerings with fullfleged E-commerce and regional grocery store partnerships
Outcomes
- Online revenue surpassed store revenue in 45 days.
- AOV of INR 1,200 with acquisition cost of INR 195.
- Established a nationwide presence across grocery stores and online marketplaces.
- Launched a 2,000 sq. ft. experience store with plans for further expansion.
SocialChamps transformed a local sweet shop into a national brand with a scalable online and offline strategy.
Visual
Results.
