About the Brand
Prague Medical Institute (PMI) is a leading medical tourism provider in the Czech Republic. Specializing in cosmetic surgery and other healthcare services for international patients.
Objective
Increase brand awareness, develop scalable patient lead funnels, and book more appointments for medical tourism and cosmetic surgery services.
Category :
SocialChamps/D2C
Challenges
Building brand recognition in the medical tourism sector.
Attracting patients from target geographies with tailored content.
Journey with SocialChamps
- Redesigned and redeveloped PMI’s website for better user experience and SEO optimization.
- Executed social media campaigns to increase engagement on platforms like Facebook and Twitter.
- Implemented targeted SEM campaigns using keyword research to generate patient inquiries.
- Developed region-specific patient funnels with regional language content targeting young and middle-aged demographics.
- Conducted performance monitoring and analysis to refine strategies.
Outcomes
- 268% increase in organic website traffic.
- 286% increase in Google organic search clicks.
- 34% increase in calls from Google My Business.
- 375+ new patients acquired across various services.
Visual
Results.
