About the Brand
Nilaya ICATS is a leading commerce institute in Pune, offering specialized commerce courses and innovative Smart BBA programs.
Objective
Introduce the new Smart BBA program and achieve aggressive admission targets for commerce courses.
Category :
SocialChamps/D2C
Challenges
Effective media planning based on market and product insights.
Creating localized, multilingual campaigns tailored to regional sales insights.
Executing multi-channel strategies with data-driven decision-making.
Journey with SocialChamps
- Developed student segment-specific performance campaigns for targeted communication.
- Created a nurturing strategy to guide audiences from visibility to recall.
- Executed multi-channel digital campaigns with detailed weekly/monthly reporting.
- Leveraged data analytics to optimize CPL and improve campaign performance.
Outcomes
- 15% reduction in CPQL.
- Improved admissions across the year through strategic budget allocation and targeting.
- Enhanced visibility and audience quality for the Smart BBA program.
Visual
Results.
