About the Brand
FolkFitness is a holistic wellness brand dedicated to helping women achieve PCOS/PCOD reversal through targeted health and fitness solutions.
Objective
Develop a Go-To-Market (GTM) Strategy, validate core assumptions and hypotheses, and establish a robust digital infrastructure for marketing and sales operations.
Category :
SocialChamps/D2C
Challenges
Differentiating the brand in a competitive wellness market.
Creating awareness about the brand’s mission-driven approach to PCOS/PCOD reversal.
Building scalable systems for digital marketing and sales operations.
Journey with SocialChamps
- Crafted a mission-driven identity for the brand with the “Freedom from PCOS” campaign to resonate with the audience.
- Implemented a CRM system with automated workflows to streamline sales operations and nurture leads effectively.
- Built India’s largest Facebook community, “Freedom from PCOS”, fostering engagement, education, and support for women dealing with PCOS/PCOD.
Outcomes
- Mission-Driven Appeal: Positioned FolkFitness as a purpose-led wellness brand.
- Digital Excellence: Enhanced marketing and sales efficiency through automated CRM workflows.
- Community Impact: Created a highly engaged community, establishing FolkFitness as a thought leader in PCOS/PCOD reversal.
FolkFitness’ holistic approach and strategic digital execution have laid the foundation for sustainable growth and a strong community-driven brand identity.
Visual
Results.
