About the Brand
Virajvidya Purandhar Paradise a residential project developed by Virajvidya Developers, located in Purandar, Pune South. The project spans 4 acres and comprises 112 units, offering residential plots starting from 1000 sq.ft.
Objective
Establish strong project branding and generate demand for the plotted development.
Category :
SocialChamps/D2C
Challenges
Positioning the project in a competitive real estate market.
Attracting relevant audiences within a specific timeline.
Journey with SocialChamps
- Comprehensive branding strategy to highlight unique selling points.
- Targeted demand generation campaigns using Meta, Google, and Native Ad Platforms.
- Marketing automation with SMS, Email, and WhatsApp for lead nurturing.
- Data analytics and performance tracking to refine targeting and optimize results.
Outcomes
- 40% of inventory sold within the initial launch phase.
- 35% of total sales driven by digital branding and performance campaigns.
- Increased visibility and lead generation through targeted digital strategies. Established a strong presence in the competitive Pune real estate market.
Visual
Results.
