About the Brand
Vega Helmet is one of India’s largest and most trusted manufacturers of helmets and road safety equipment, known for blending safety with style.
Objective
Strengthen digital presence and branding across India.
Increase community engagement and awareness around road safety.
Drive website traffic and boost online sales.
Category :
SocialChamps/D2C
Challenges
Existing digital presence lacked ROI-driven results.
Tough competition from Brands like Steelbird & Studds
Connecting with a diverse audience of bikers across the country.
Promoting safety as a lifestyle while enhancing sales.
Journey with SocialChamps
- Ran campaigns such as #SafetyWithStyle to promote the helmet range and #WeCare to raise awareness about road safety.
- Introduced engaging content formats like GIFs, videos, carousels, and slideshows to keep the audience engaged.
- Leveraged special day posts (festivals and international events) to connect with users on a cultural level.
- Extensive media planning & buying to make sure ROI driven results.
Outcomes
- 120% increase in sales, with 9K+ products sold in 5 months. 96% increase in user
- engagement on Facebook. 88% growth in Twitter followers. 106% boost in engagement on Instagram.
- SocialChamps’ tailored digital approach helped Vega Helmet amplify its digital presence, foster stronger connections with its audience, and achieve significant growth in sales and engagement.
Visual
Results.
