About the Brand
Vega Auto, one of India’s largest helmet and road safety equipment manufacturers, is known for its stylish and high-quality products.
Objective
Boost branding, build an engaged online community, and drive website sales.
Category :
SocialChamps/D2C
Challenges
Existing digital presence lacked ROI-driven results.
Need for a content strategy to connect with diverse Indian audiences.
Journey with SocialChamps
- Created a tailor-made content strategy blending promotional, non-promotional, and engagement-focused posts.
- Developed campaigns like #SafetyWithStyle, #BloodyExcuses, and #WeCare to promote safety, style, and awareness.
- Introduced informational posts and special day content to foster user engagement.
- Used diverse design styles (GIFs, videos, carousels) to keep content fresh and engaging.
Outcomes
- 120% increase in sales with 9K+ products sold in 5 months.
- 96% increase in user engagement on Facebook.
- 88% increase in Twitter followers.
- 106% increase in Instagram engagement.
Visual
Results.
