About the Brand
Skyroots, is a health-focused brand committed to delivering high-quality, gluten-free breakfast cereals. The brand aims to establish a niche in the competitive breakfast cereal market, rivaling established players like Kellogg’s.
Objective
Launch gluten-free breakfast cereals with unique health benefits and carve a distinctive space in the market.
Category :
SocialChamps/D2C
Challenges
Competing with established cereal brands with strong market presence.
Communicating the unique benefits of gluten-free, sugar-free, and preservative-free cereals.
Journey with SocialChamps
- Conducted a discovery exercise to identify clear value propositions and customer segments.
- Defined niche audiences: health-conscious individuals and patients with specific needs like diabetes and obesity.
- Highlighted unique product features through focused messaging.
Approach
- Pilot Launch: Designed segment-specific landing pages with compelling content tailored to niche audiences. Developed virtual product prototypes for testing. Launched Facebook ad campaigns targeting key value propositions.
- Data-Driven Insights: Analyzed consumer responses and repeat purchase patterns to fine-tune strategies.
- Community Engagement: Extended the pilot with a phygital event (a recipe contest) to engage nutritionists and dietitians, building brand trust.
Outcomes
- Online revenue surpassed store revenue in 45 days.
- AOV of INR 1,200 with acquisition cost of INR 195.
- Established a nationwide presence across grocery stores and online marketplaces.
- Launched a 2,000 sq. ft. experience store with plans for further expansion.
SocialChamps transformed a local sweet shop into a national brand with a scalable online and offline strategy.
Visual
Results.
