About the Brand
Sandvik Coromant A global leader in metal cutting tools, aiming to strengthen branding and generate inquiries in India and APAC regions.
Objective
Adapt the global branding strategy for local markets, enhance engagement, and increase region-specific inquiries and sales
Category :
SocialChamps/D2C
Challenges
Ineffective global strategy in local markets.
Limited regional audience engagement and lead generation.
Journey with SocialChamps
- Developed a social media strategy tailored to regional audiences.
- Planned engagement and educational campaigns highlighting ongoing events and local festivals.
- Created diverse post formats, including videos, images, and GIFs, for better reach and interaction.
- Executed segment-specific performance campaigns to drive inquiries.
- Monitored performance through analytics and managed ORM for a stronger brand presence.
Outcomes
- 600+% increase in website traffic.
- 142% improvement in social media engagement.
- 57% growth in website inquiries within one year.
Visual
Results.
