About the Brand
PUER Home Care offers a range of high-quality, eco-friendly home cleaning products made with natural, non-toxic ingredients.
Objective
Increase brand awareness and trust.
Differentiate PUER in a crowded market.
Positively impact the ORM and drive engagement
Category :
SocialChamps/D2C
Challenges
Limited differentiation in a competitive market.
Negative social media feedback affecting brand reputation and customer trust.
Journey with SocialChamps
- Developed a targeted influencer marketing strategy to build trust and promote PUER’s unique eco-friendly benefits
- Created a content bucket strategy highlighting themes like sustainability, non-toxic cleaning, and home wellness.
- Partnered with influencers to craft authentic, engaging content that addressed customer concerns and showcased the brand’s USPs.
- Designed campaigns to educate and engage audiences, positioning PUER as the go-to brand for a healthier home.
Outcomes
- 50+ video assets created, driving impactful storytelling. | 3.50M+ reach and 5.80M+ impressions across platforms.
- Improved customer trust and elevated PUER’s position as a leader in eco-friendly home care.
- SocialChamps’ SocioCreator strategic influencer marketing and content approach helped PUER rebuild its reputation, engage audiences, and stand out in the home care market.
Visual
Results.
