About the Brand
Kumar Realty, Pune’s top Real Estate brand with 150+ Projects & 60+ years of Legacy.
Project Details- Kumar Magnacity, 2 & 3 BHK from 65 Lacs at Manjari, Hadapsar Link Road, Pune.
Objective
Execute aggressive pre-launch campaigns to achieve over 300+ EOI(Expression of Interest) tokens in 60 Days.
Generate high-quality leads and drive conversions through targeted digital efforts.
Category :
SocialChamps/D2C
Challenges
Aggressive targets in a limited timeline.
Competition from over 500+ channel partners promoting the same project.
Journey with SocialChamps
- Designed a 360° digital strategy including media planning across Meta, Google, Native Ads, and OTT platforms.
- Developed marketing automation workflows using SMS, Email, and WhatsApp to nurture leads effectively.
- Aligned marketing and sales teams for seamless lead management and follow-ups.
Monitored performance with data analytics and feedback from the sales team to optimize campaigns in real-time.
Outcomes
- Over 300+ EOI Token & 80+ bookings secured within the pre-launch phase.
- 35% of bookings directly attributed to digital campaigns. Established a strong online presence and generated a pipeline of high-quality leads for future conversions.
- SocialChamps’ tailored digital strategy and performance-driven approach ensured the project’s pre-launch success, meeting aggressive sales targets within the stipulated timeline.
Visual
Results.
