About the Brand
Bakson Group India’s leading homeopathy brand with over 50 years of legacy, now entering the digital commerce space to maximize revenue.
Objective
Establish a strong digital presence and drive revenue despite compliance and healthcare marketing regulations.
Category :
SocialChamps/D2C
Challenges
Limited digital brand presence.
Navigating marketing compliance restrictions.
Journey with SocialChamps
- Developed a GTM online strategy with customer personas, communication plans, and performance campaigns.
- Set up platforms like Google Merchant, Amazon, 1MG, and Flipkart with optimized product pages.
- Launched marketing automation (WhatsApp, Email) for nurturing and retention.
- Conducted data-driven product recommendations and performance analysis.
- Ran category-level campaigns optimized for product pricing groups.
Outcomes
- 1 Cr+ sales in the first 6 months.
- 500k+ website clicks.
- 18k+ purchases from digital channels.
Visual
Results.
