About the Brand
Bajaj Finserv is one of India’s most diversified non-banking financial companies, offering a wide range of financial services including lending, insurance, and wealth management.
Objective
Strengthen employee engagement.
Support human resources and hiring initiatives.
Optimize LinkedIn presence to attract top talent.
Category :
SocialChamps/D2C
Challenges
Engaging a large and diverse workforce across various financial sectors.
Competing for talent in a competitive financial services industry.
Maintaining a cohesive employer brand on LinkedIn.
Journey with SocialChamps
- Developed a comprehensive LinkedIn strategy focusing on employer branding and employee advocacy.
- Created and shared content highlighting company culture, employee achievements, and career opportunities.
- Implemented targeted LinkedIn campaigns to reach potential candidates with relevant skills and experience.
- Engaged current employees to share content and participate in discussions, fostering a sense of community.
- Monitored analytics to assess engagement levels and refine content strategies accordingly.
Outcomes
- Increased employee engagement on LinkedIn, with higher participation in company-related content and discussions.
- Enhanced employer brand perception, making Bajaj Finserv more attractive to potential candidates.
- Improved recruitment metrics, including a higher number of quality applications and reduced time-to-hire.
- Strengthened online presence, positioning Bajaj Finserv as a leading employer in the financial services sector.
Visual
Results.
