by socialchamps | May 5, 2025 | Blog, ChatterBox, Featured
In today’s digital landscape, the buying journey no longer follows a straight path. There’s no linear funnel, no fixed awareness-consideration-decision staircase. What we have now are micro-moments—split seconds of intent when users reach for their phones to know, go,...
by socialchamps | May 2, 2025 | Blog
Imagine having a roadmap to effectively influence customer behavior—boosting sales, increasing engagement, and ensuring repeat business. The Fogg Behavior Model (FBM), developed by Stanford psychologist BJ Fogg, offers exactly that: a structured approach that...
by socialchamps | Apr 30, 2025 | ChatterBox, Featured
In a world chasing new-age monetization models—NFTs, creator subscriptions, in-app microtransactions—there’s something surprisingly timeless fueling some of the most successful digital businesses today. It’s not innovation for the sake of it. It’s the strategic...
by socialchamps | Apr 29, 2025 | ChatterBox
When marketing your product, have you ever stopped to ask: “What job is my customer actually hiring this product to do?” This simple yet powerful question lies at the heart of the Jobs-to-be-Done (JTBD) framework—a practical tool that helps marketers...
by socialchamps | Apr 26, 2025 | ChatterBox
Discounts—those magical numbers and offers that often transform hesitant browsers into impulsive buyers—are much more than just a sales tactic. They represent a calculated blend of psychology, marketing science, and consumer behavior. Brands, knowingly or unknowingly,...
