by Poulami Roy | Jan 21, 2026 | Blog
As generative AI tools like ChatGPT, Google AI Overviews, Gemini, and Perplexity increasingly shape how users discover brands, visibility is no longer just about rankings or keywords. The real question today is: Does AI recommend your brand, and does it do so...
by Poulami Roy | Jan 19, 2026 | Blog
As generative AI becomes a primary interface for discovery, traditional SEO signals alone no longer capture true brand visibility. What matters now is AI inclusion, recommendation strength, and consistency across engines and prompt types. ...
by Poulami Roy | Jan 16, 2026 | Blog
Generative AI is reshaping how users discover brands, moving beyond traditional search rankings and keywords. Now, success hinges on showing up in AI responses, receiving frequent recommendations, and understanding why one brand outperforms competitors in those...
by Poulami Roy | Jan 13, 2026 | Blog
AI assistants like ChatGPT, Perplexity, and Google’s AI interfaces are now a mainstream part of how people research brands and make decisions. In many cases, these AI-generated answers shape perception before a user even reaches a website. This shift means marketing...
