by Poulami Roy | Jan 16, 2026 | Blog
Generative AI is reshaping how users discover brands, moving beyond traditional search rankings and keywords. Now, success hinges on showing up in AI responses, receiving frequent recommendations, and understanding why one brand outperforms competitors in those...
by Poulami Roy | Jan 13, 2026 | Blog
AI assistants like ChatGPT, Perplexity, and Google’s AI interfaces are now a mainstream part of how people research brands and make decisions. In many cases, these AI-generated answers shape perception before a user even reaches a website. This shift means marketing...
