How can a PPC company help increase my online store’s conversion rate?

The question is essentially asking for a detailed understanding of how a Pay-Per-Click advertising agency can contribute to improving the effectiveness of an online store in turning website visitors into actual customers.

More specifically, the question wants to explore the various strategies, techniques, and tools that a PPC company might use to not just drive traffic to the online store, but to ensure that the traffic is high-quality, relevant, and likely to convert—i.e., complete a purchase or take a desired action. It seeks insight into how professional PPC management can enhance ad targeting, campaign structure, ad copy, landing page optimization, and performance tracking in order to maximize the store’s sales and return on investment (ROI).