About the Brand
Esri India, a global leader in Geographic Information System (GIS) solutions, is dedicated to propagating GIS technology in India, targeting engineers, graduates, and organizations.
Objective
Promote GIS ideology, boost branding, and increase registrations for events and contests in a niche Indian audience base.
Category :
SocialChamps/D2C
Challenges
Limited awareness and adoption of GIS technology in India.
Reaching a highly specific and evolving audience segment.
Journey with SocialChamps
- Designed digital strategies to connect with target audiences.
- Launched promotional campaigns like #MapYourWay, #StoryMaps, and #EsriIndiaUC for contests and events.
- Leveraged Facebook, Twitter, and LinkedIn for live event coverage and real-time updates, fostering community engagement.
Outcomes
- 492% growth in website traffic through social media.
- 100% increase in registrations via social channels.
- Established an active GIS community with increased engagement during live events.
Visual
Results.
