About the Brand
Sikkim Manipal University is a pioneer in distance education, offering flexible programs like MBA, BBA, BCA, and MCA to cater to working professionals and students in remote areas.
Objective
Increase applications and enrollments by boosting visibility and communicating SMU’s unique advantages in a competitive market.
Category :
SocialChamps/D2C
Challenges
Competing with universities offering similar programs.
Reaching both urban and rural demographics effectively.
Ensuring high-quality leads for better conversion rates.
Journey with SocialChamps
- Launched a multi-channel digital campaign across Google, Facebook, and Native Ads to expand reach.
- Designed and developed optimized landing pages and remarketing emailers for a seamless user experience.
- Implemented OTP validation to improve lead quality.
- Focused on flexible learning options to attract distance education seekers.
Outcomes
- 550+ OTP-validated leads delivered.
- Qualification ratio maintained at 25-30%.
- 10,000+ admissions with a boost in conversion rates through targeted nurturing efforts.
Visual
Results.
