About the Brand
Bridgeweave’s AI-powered investment analysis app simplifies stock market insights for users, making its debut in the UK and Indian markets
Objective
Launch the app in new markets, drive downloads, increase user registrations, and establish trust in AI-driven stock insights.
Category :
SocialChamps/D2C
Challenges
Low market acceptance of AI-powered stock insights.
Building brand communication and customer segmentation strategies.
Journey with SocialChamps
- Developed a comprehensive digital GTM strategy with targeted media planning.
- Executed performance campaigns across multiple channels, tailored by segment.
- Implemented CleverTap for segment-wise automation journeys and Adjust for attribution tracking.
- Conducted educational webinars to build trust and familiarity with the app.
- Leveraged data tracking to analyze user behavior and refine campaigns and communication.
Outcomes
-
- 6,000 app downloads in the first 6 months. 75K app registrations within the same period. 100,000 paid subscriptions (8% of registered users).
- Bridgeweave successfully entered the UK and Indian markets, driving adoption and trust in its AI-driven investment analysis platform.
Visual
Results.
