About the Brand
CP Plus is India’s top CCTV brand and a global leader in advanced security and surveillance solutions, with a strong foothold in the B2B segment.
Objective
Facilitate a brand transition from B2B to B2C.
Leverage marketing campaigns to increase engagement and drive consumer awareness. Establish CP Plus as a relatable, “talkative” brand while building a larger than life appeal.
Category :
SocialChamps/D2C
Challenges
Shifting brand perception from a business-focused to a buzzing D2C brand. Building direct engagement with end-users while maintaining strong B2B relationships.
Differentiating the brand in a competitive security solutions market.
Journey with SocialChamps
- Devised a creative debut of Brand CPPlus on Social Media, while leveraging the Bigg Boss (Season 9).
- Interesting talk of the town campaign created enough buzz and user interaction with the brand, hence achieving an objective of making the brand talkative.
- Created content to connect with consumers, using storytelling to highlight everyday security scenarios.
- To give a larger-than-life appeal, changed the “Upar Wala Sab Dekh Raha Hai” towards more social purpose with campaigns like “Jal Hi Jeevan Hai” and “Safe India, Secured India.”
- Executed engagement-driven activities to increase awareness, user interaction, and consumer trust.
- Monitored analytics to ensure consistent performance and optimize campaigns.
Outcomes
- From a debut on Social media to a buzzing following of 5L fans, SocialChamps’ strategic approach helped CP Plus successfully transition to a consumer-focused brand, increasing its presence and relatability in the B2C market.
- Enhanced brand perception as a B2C leader without losing B2B credibility. Increased consumer engagement and awareness through impactful campaigns. Established a strong connection with end-users, driving both engagement and sales.
Visual
Results.
