by Poulami Roy | Jan 16, 2026 | Blog
Generative AI is reshaping how users discover brands, moving beyond traditional search rankings and keywords. Now, success hinges on showing up in AI responses, receiving frequent recommendations, and understanding why one brand outperforms competitors in those...
by Poulami Roy | Jan 13, 2026 | Blog
AI assistants like ChatGPT, Perplexity, and Google’s AI interfaces are now a mainstream part of how people research brands and make decisions. In many cases, these AI-generated answers shape perception before a user even reaches a website. This shift means marketing...
by Hrithik Dalvi | Jan 5, 2026 | Blog
As AI-generated responses become a central layer in how people research, compare, and choose brands, discovery is moving beyond traditional search mechanics. Visibility is no longer determined only by rankings or traffic, but by how frequently a brand appears within...
by Hrithik Dalvi | Jan 3, 2026 | Blog
As AI-generated responses become a primary way people explore products, services, and solutions, brand discovery is shifting away from traditional search mechanics. Visibility is no longer defined only by rankings or keyword presence, but by whether a brand is...
