Are adblockers a threat or just a tired hype? It’s a debate that has been making the rounds for some time. The reasons for blocking are various: privacy, speed, annoyance but despite all that, advertising remains the primary supporter and revenue to many websites,...
What is Real-Time Marketing? Real-Time Marketing is a marketing strategy that is focused on up-to-date events, current trends and customer feedback to connect consumers with the products and services they could use. With the rise of social media and easy access to...
With digital marketing taking the lead, brands are launching profitable social media campaigns with the help of celebrities and influencers. Marketers do acknowledge the power of celebrities in influencing brand awareness and consumer-purchasing decisions. Though...
