Relevance Scores for Advertisements on Facebook

With the help of Facebook, the digital marketing experts try to show people that the ads are the most important goal for them. That is why we have seen that several factors come up as relevance to determine how we deliver ads. Taking the relevance Scores into...

Basics of Google Analytics

Google Analytics is a tool that presents you and helps you to understand the success graph of your online activities. It is the answer to ‘if efforts are being put in the right direction.’ With it, you can view the volume of your website traffic, track where your...