Promoted Pins Arrive on Pinterest

When Facebook makes money with advertisements, how can Pinterest stay behind? There are promoted pins on Pinterest to enhance its revenue. You heard it right! Pinterest has launched an advertising business to target its 46 million users. It is charging brands to place...

How Helpful Are Twitter Analytics

If you are the admin of a Facebook page, then you can see the analytics of that page in the “Insights” section of Admin Panel. Similarly, now it is possible for checking analytics on Twitter. Earlier this privilege was available for Twitter ad customers only. The new...

Brand Monitoring and Conversation Tracking

In every adversity, lies opportunity. In the chaotic and unceasing world of social media and internet in general, businesses have begun to dive head in to take advantage of the plethora of information that is transmitted daily in the form of status updates, likes,...

Sentiment Analysis: Bridging the Gap Between Machines and Emotions

It is safe to assume that the advent of internet communities has never been so intense as it’s now. With the sheer number of online users on various social platforms showing no hints of slowing down, this newfangled virtual cluster has provided businesses with a...