Facebook ads campaign

This topic contains 1 reply, has 2 voices, and was last updated by  Rajesh S 1 month ago.

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    What is the difference between the advertising structure of Google and Facebook ads campaign?


    Rajesh S

    Primarily both are same. Campaign is top most hierarchy followed by adgroups/adsets. Facebook call it adsets whereas google calls it adgroup.
    Facebook allows you to target at adgroup level, whereas adwords only allows you to set budgets/targeting at campaign level.

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