The Video Battle: Facebook vs. YouTube vs. Amazon Video Direct

When it comes to online video, YouTube seems to have the popularity as well as the monopoly for the past decade. But with digital age setting in and online videos becoming pretty popular to create a buzz, marketing, and building brand awareness, many social media platforms entered this arena and tweaked it for better user experience. So will YouTube be losing its monopoly? Will platforms like Facebook

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Instagram changes its logo – like it or dislike it!

Instagram changed its logo last week and are we happy about it? There was a lot of buff over the social channels about the change – people were freaking out over the idea that the ‘old time camera’ look icon was finally ditched. But then, times are changing and so should we. The new logo caters to the current web visual appeal and aesthetic and works good

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Free-booting on Facebook? Not anymore!

Facebook announces its ‘Right Manager’ tool to assist its video community against free-booting (content that is re-uploaded without the creator’s permission or license). The tool will allow content owners to remove videos that are similar to their videos. The feature is almost similar to Content ID system of You Tube. Here, the tool uses a ‘fingerprinting’ system that matches the source files provided by the license holder

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Facebook Instant Articles: Opportunities they offer to the publishers!

Facebook launched its instant article publishing platform to the entire publisher’s worldwide in April 2016 during its F8 conference. With this platform, anyone having a facebook page or a website will be able to put their content directly on facebook instead of posting links directing the users to click on their websites. This platform was launched in May 2015 to selective publishers to get their feedback and

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SocialChamps new office and new aspiration!

We are glad and excited to announce that we are now moved to a new office located in Bavdhan with the fifth anniversary of SocialChamps. 5 Glorious Years of SocialChamps: Yes, you heard it right! We have completed 5 successful years of operations of SocialChamps. A journey with lot of fun and learnings. These 5 years taught us to handle processes, people, finances and operations much better.

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8 ways to Survive ongoing Social Media Changes

With all the Social Media Platforms stressing more on user experience and engagement, what should be the strategy for any small business or a blogger or a social media changes marketer to make their content seen/read/reacted by the maximum number of audience?   8 ways to Survive ongoing Social Media Changes Stress more on Quality rather than Quantity: One’s goal while creating content should be thinking about

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Social Media Algorithm Changes: What’s in store for 2016!

Social Media Algorithm Changes With thousands of users being added every month on social media platforms, sharing tons of data and information, how the platforms prioritize the best content to generate best user experience on social media. This is where the algorithm comes into picture. Each social media platform has its independent algorithm which gets modified as per the user feedback, giving more and more quality content

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Pinterest Changes: What’s in store for you?

Pinterest announced some new changes to its site features and algorithm recently. With a lot of buzz around this, let’s take a sneak into the new changes. Visual Search with an existing pin: Pinterest is enhancing its search engine with visual search, which will encourage the users to discover new and interesting content just by clicking on the object of an image. All that is required is, zooming

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Social Media : Is this ATL, BTL or TTL

Last weekend I was discussing with a potential clientele (India’s leading sports nutrition product company), they asked me if Social Media is a ATL activity or a BTL activity. It’s an interesting subject as Social Media can be considered as ATL or BTL depending on the approach. Hence I thought of writing a blog on this. For the readers, who do not understand ATL & BTL, let

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